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Coaching is "a collaborative relationship which forwards action or deepens understanding, based on trust and integrity. Coaching focuses on the goals, development and dreams of the person being coached, with specific expectations for growth."
One of the best definitions we've heard is from Dennis Kinlaw, in his book Coaching for Commitment:
"Successful coaching is a mutual conversation that follows a predictable process and leads to superior performance, commitment to sustained improvement, and positive relationships." The International Coach Federation (ICF) defines coaching on its applications for the Professional Certified Coach (PCC) and Master Certified Coach (MCC) Credentials in this way:
"Professional Coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life." Coaching is about giving support, inspiring, challenging, modeling trust and integrity, facilitating growth and change, and partnering for success. The goal of coaching is the development, growth and success of those being coached. Coaching is supportive, respectful, encouraging, curious, positive. Coaching is about positive movement.
Real Deal coaches are certified by The International Coach Federation and are qualified and committed to bring the highest level of competency to the coaching relationship.
Coaching turns good leaders into great ones. Through Executive Coaching, management individuals or entire teams begin to set more focused goals and follow through with them more effectively. Coaching gives leaders a mechanism for greater productivity by providing critical self analysis, focused goal setting, measurable expectations and account-based follow through.
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